Bhanu Prakash Varla

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Founder & CEO, Beenfield Consulting, Hyderabad

Bhanu Prakash Varla has begun professional career 2 decades ago, in Technologist -Sales and Marketing with technology companies – Microland / Infotech & HCL and went on to become one of the Co-Founders of Bartronics, which evangelized and is a pioneer of AIDC technologies in India. He played a key role in the success of this company where he spent over a decade in various leadership positions in sales, marketing, technology & operations. At Bartronics India, he was directly responsible for taking the company to an Initial Public Offering on both the National Stock Exchange of India and Bombay Stock Exchange; he was a thought leader in the technology space with many successes to his name.

Prior to Bartronics, he worked in various leadership roles in top IT cos. of India and abroad. During his career spanning more than eighteen years, he helped many top companies in India and Fortune 500 MNCs resolve their critical-to-business problems leveraging on the use of AIDC and RFID technologies or process-improvement. Close to 2 decades of rich experience, covering wide spectrum of customers & understanding different business situations, defining solutions and executing them makes him an authority in the Identity Management solutions space.

In 2007 when he realized there is a lot more to be done in this emerging technology space and too little being done by existing players, he set up Wave Links manufacturing RFID / E- POS Manufacturing plant. The entrepreneur in him never seems to rest, he was successful in building this company ground-up to a performing venture in 2 years’ time with unique features. His core competencies continue to be in the field of RFID, AIDC, Information Technology, Embedded Technologies, System Integration and Applications.

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